Distributed Search-Based Advertising on The Web
نویسندگان
چکیده
A distributed system for Web search and search-based advertising is proposed as a way to solve the scalability problems of centralised Web search and to enable low cost entry to the search and advertising market for service providers. Challenges and potential solutions for implementing search-based document advertising in a distributed search system are discussed. Security and trust issues in a non-cooperative system with distributed ownership and management are outlined. The discussion is based on the experience drawn from implementation and pilot operation of such a system.
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